Advertising display device



Sept. 28 1937. c. B. GRABEN I ADVERTISING DISPLAY DEVICE AW L IFFOED B. GEAEEN -[7zvan ATTORNEY.

Filed March 9, 1956 Patented Sept. 28, 1937 UNITED STATESPATEN. orries ADVERTISING DISPLAY DEVICE Cliiford B. Graben, Minneapolis, Minn, assignor to General Mills, 1110., Minneapolis, Minn, a corporation of Delaware Application March 9, 1936, Serial No. 67,851

7 Claims. (01. 40-21) This invention relates to new and useful imlower portion thereof is shown slitted along the provements in advertising display devices, and lines 3 and 4 to provide oppositely projecting more particularly to such devices adapted to be tabs or tongues 5 and 6. These tabs are adapted supported directly upon an article on display, for to embrace or partially encircle the body of the 5 the purpose of displaying advertising and other article upon which the device is to be supported,

matter pertaining to the article. as clearly shown in Figure 2. In Figure 2, the

An object of the invention isto provide an addisplay device is shown mounted on an ordinary vertising display device of simple and inexpensive bag of flour, indicated by the numeral 1. construction, comprising a body of sheet mate- The body 2 of the device preferably has a cenrial having tabs or tongues formed thereon and tral depending portion 8, the opposite edges of b projecting in opposite directions, and adapted which are provided with the oppositely project- -to be bent around the body of an article to secure ing tabs 5 and 6, as clearly shown in Figure 1.

the display device thereto, the ends of said tabs The material is preferably scored, as indicated or tongues being secured together by a suitable by the broken lines 9 and Hi, to facilitate bending flexible element. the tabs 5 and 6 around the body of the article I.

A further object is to provide a display device If desired, these score lines may be omitted, parof the character disclosed, comprising a norticularly, if the device is to be supported upon an mally fiat body of sheet material having a surarticle whose body is more or less circular in face adapted to receive advertising matter percross-section, for example, a bag of flour.

.taining to the article on display, and said body An important feature of the present invention having oppositely disposed tabs or tongues adaptresides in the means provided for securing the ed to embrace or partially surround the body of display device to the article or bag 1. As shown the article on display, and suitable apertures and in Figure l, the tabs 5 and 6 are provided with --slits being provided in the ends of said tabs, suitable apertures H and slits l2. The slits I2 through which an elastic element may be threadextend from the apertures II to the outer ends 25 ed tov secure the ends of the tabs in position of the tabs, whereby the portion l3,lying between aroundthe body of the article, thereby to secure the slits l2--|2, may be bent out of the medial the display device to the article in an upright, plane of the tab, as clearly illustrated in Figure 3. conspicuous position. The inner ends of the slits l2 are so connected to Other objects of the invention will appear from the apertures H as to form concave seats H) as 30 the following description and accompanying best illustrated in Fig. 3. In other words, the drawing and will be pointed out in the annexed inner ends of the slits are connected to the aperclaims. tures adjacent the side edges of the tabs 5 and 6, In the accompanying drawing there has been whereby portions of the apertures are nearer the disclosed a structure designed to carry out the ends of the tabs than the inner or adjacent ends 35 various objects of the invention, but it is to be of the slits. understood that the invention is not confined to To secure the device to the article or bag, the the exact features shown as various changes may tabs 5 and 6 are fitted around the body of the be made within the scope of the claims which bag, as shown in Figure 2, and the ends of the follow. tabs are then connected together by a flexible 40 In the drawing: element such as a rubber band 14. This band is Figure l is a front view of the display device threaded through the slits l2 at the ends of the showing the simple construction thereof; tabs, and into the apertures H, in the manner Figure 2 is a rear View of the device, showing illustrated in Figure 3, whereby the band M will it attached to an article, such as a sack of flour; engage the concave seats ID, as clearly illustrated and in Figure 2. Because of the slits I 2 being con- Figure 3 is an enlarged detail View, showing the nect-ed to the outer portions of the apertures ll, apertures and slits provided at the ends of the the looped ends of the endless rubber element r0 tabs for receiving the securing element. or band .M cannot accidentally become detached 0 The novel advertising display device, herein disor disconnected from the ends of the tabs, as closed, is shown comprising a body portion, genwill readily be understood, by reference to Figure erally indicated by the numeral 2, constructed of 2. The connecting element I4 may, however, sheet material, such as cardboard or paper. The readily be disconnected from the ends of the tabs device is made from a single blank of sheet mateby simply bending the intermediate portions [3 rial, as clearly illustrated in Figure 1, and the outwardly, as shown in Figure 3, whereby the slits I2 are opened to permit the element [4 to readily pass therethrough.

In the drawing, I have shown the display device, as used in connection with a bag of flour or similar article, but it is to be understood that it may be used in connection with various other commodities, without departing from the scope of the invention.

When the display device is used for displaying articles or products made from flour as shown, for example, in Figure 1, a pad of recipes, generally indicated by the numeral [5, may be fastened on the device, as shown in Figure 1, which is so constructed that the recipes may readily be torn from the pad, one at a time, by anyone who may be interested.

The device, as hereinbefore stated, is very simple and inexpensive in construction and may readily be manufactured in quantity production at a very low cost. The particular arrangement of the tabs 5 and ti and the means provided at the ends thereof, for securing the device to the article, is such that the device may readily and quickly be attached to the article or bag I, as shown in Figure 2, with the body 2 of the device supported in an upright, conspicuous position upon the article, whereby it presents a very neat and attractive appearance which is extremely pleasing to the eye.

I claim as my invention:

1. An advertising display device comprising a normally flat body of sheet material having a surface for displaying advertising matter, said body having a depending portion provided with oppositely projecting tabs adapted to be bent aroimd the body of an article on display, said tabs having slits extending inwardly from the ends thereof and terminating at their inner ends in concave seats, and an elastic band having its looped ends seated in said concave seats and connecting together the ends of the tabs, thereby to secure the device to the article in a conspicuous position, said slits permitting the looped ends of the elastic band to be inserted into said seats.

2. An advertising display device comprising a normally flat body having a surface for displaying advertising matter, said body having a central depending portion provided with oppositely projecting tabs or tongues having apertures therein adjacent their outer ends, said tabs also having slits extending from the portion of said apertures nearest to the side edges of the tabs, thereby to provide a seat in each aperture, and said slits being open at their outer ends whereby the looped end of an elastic band may be passed therethrough into said seats, and whereby said elastic band will cooperate with said tabs to secure the device in an upright position on the body of an article on display.

3. An advertising display device comprising a flat body of sheet material having a surface for displaying advertising matter, said body having a depending portion provided with oppositely projecting tabs or tongues having apertures therein adjacent their outer ends, and said tabs having slits therein extending from the portions of said apertures nearest to the outer edges of the tabs, thereby to provide a concave seat in each aperture, and whereby the central portions of the ends of the tabs may be bent outwardly to permit a securing element to be threaded through said slits into said concave seats, thereby to hold the tabs in embracing engagement with the body of an article to retain the device in position on the article.

4. In combination with a filled flexible con-.

tainer or bag, an advertising display device comprising a fiat body adapted to be positioned against one side of the bag, said body having a depending portion fitting against the lower portion of the bag body and provided with oppositely projecting tabs or tongues adapted to embrace the bag body, said tabs having spaced apertures adjacent their outer ends, and slits extending from said apertures to the ends of the tabs, said slits being connected to the portions of said apertures adjacent the outer edges of the tabs, whereby a portion of each aperture is nearer the end of its respective tab, than the point of connection of the slit therewith, and an endless elastic band having its looped ends inserted through said slits into said apertures and cooperating with said tabs to secure the device to the bag in an upright position.

5. An advertising display device comprising a normally fiat body of sheet material having a surface for displaying advertising matter, said body having slits extending inwardly from the opposite sides thereof, and terminating at their inner ends in suitable apertures offset from their respective slits in a direction towards one another to provide concaved seats, said slits being so arranged that the looped ends of an elastic band may be passed therethrough into said seats to secure the band to said body, and whereby the elastic band may detachably support the device in proper position upon an article.

6. An advertising display device comprising a normally fiat body of sheet material having a surface for displaying advertising matter, said body having a pair of spaced apertures therein adjacent each of its side edges, and each aperture having one end of a slit connected thereto at the point thereof most remote from its complemental aperture, and whereby said apertures provide inwardly facing concaved seats at the inner ends of said slits adapted to receive the looped ends of an elastic band which band may be fitted around an article to support the device in position thereon.

7. In a device of the class described, a body portion of sheet material having a surface for displaying advertising matter, said body having a pair of spaced apertures therein adjacent a side edge thereof, and, each aperture having one end of a slit connected thereto at the point thereof most remote from the other aperture, whereby inwardly facing concaved seats are provided at the inner ends of said slits, and an elastic band having one end suitably connected to said body portion and adapted to be passed around the body of an article and have its opposite end detachably received in said concaved seats, thereby to support the device in position on the article.

CLIFFORD B. GRABEN. 

